Why Companies Book Newspaper Ads to Promote their Business?

When we talk about newspapers, they are not only the best medium to get information about the happenings in and across the world, but also provide the perfect promotional platform. Newspapers are favorites of millions of people in India and they love reading it to know what is happening in the country and across the world. Additionally, they make it a habit to check the classified sections as well.

For this reason, there can be no better medium of promotion as newspapers. When you explore, you can find a wide array of advertising and promotional mediums like television, newspaper, radio, internet, billboards etc. apart from newspaper. But no other promotional platform can compete with newspapers when it comes to wide reach, cost effectiveness and ease of ad booking. Let us consider these three points in a comprehensive manner.

Wide Reach
Newspapers are read even in the remotest corners of India, where internet, television or radio may not be available or are scarce. Additionally, if your target readers are located in different states or different regions of a state, booking Newspaper Ads Online for promotion forms the best option. On the same date or different dates, you can get your ads printed in different newspapers and reach out to maximum numbers of your target readers. For instance, if you want to search for potential employees for your company which is located in Delhi, you can book ads in a newspaper which enjoys huge readership in Delhi NCR area.

Cost-Effectiveness
There is no denying that newspapers ads are extremely affordable. Just consider the cost of producing a television ad and cost of telecasting it. If you are a new business or do not want to spend too much money in advertising, booking newspaper classified ad forms the best choice. The charges of newspaper ad printing is surprising low, even in the prominent newspapers. For this reason, you can give ads in multiple newspapers and repeat the ads at timely intervals.

Ease of Ad Booking
Booking the newspaper ad is easy which can be done in just 10 minutes or even less time. With the ready availability of internet, you can book newspaper ads online from the convenience of your home or office. Just select the newspaper wherein you want to print the ad, book the ad and pay for it online. The booking process is complete!

Why Book Newspaper Advertisement Instead of Television Ads?

When it comes to choosing the right platform to advertise your business or promote your brand, the job can be quite tricky. One wrong move and you can end up messing your entire marketing plan and jeopardize your business marketing goals, wasting significant amount of time and money on the go! So, instead of making any random selection or choosing a platform in haste, think smart and consider the pros and cons of different advertising mediums.

In this write-up let us consider why booking newspaper advertisements are more viable as compared to television ads.

Highly Economical
Whether you are planning to promote your new start-up company, wish to lure more students to your coaching center, want to provide information to your current and potential customers about any special business offer etc., there cannot be a more economical platform than newspapers. Even though television ads are quite popular and viewed by large numbers of people, but these ads are extremely costly. If you want to give advertisements in prime time, the costs can be sky-high. If you are a start-up company or have limited marketing budget, television ads may not be viable. As compared to television ads, newspaper ads are extremely cheap and you can even place multiple ads in same or different newspapers.

Significant Reach
Do you know why businesses are Booking Newspaper Ads Online instead of television ads? This is due to the fact that newspapers enjoy significant reach. Newspapers are read even in the remotest corners of India and the marketers who are planning to target their potential customers who reside in varied geographical areas may it the ideal advertisement platform. Comparatively, television’s reach is limited and so is its ad’s viewership. The best part with newspaper ads is that the marketers can choose to give multiple ads in different newspapers targeting different cities and towns of a state or multiple states, reaching out to maximum numbers of their potential customers and fulfilling their marketing goals!

Easy Ad Composition
Composing television ads is a complex process. You need to hire a ad production company, discuss your advertisement objectives and then request them to develop an ad accordingly. It is an expensive and time taking process. In comparison, composing newspaper ads is a piece of cake! You simply need to discover a credible newspaper ad booking agency and using their portal you can compose a newspaper ad in 10 minutes or even lesser time!

Promote Your Coaching Center Effectively with Newspaper Advertisement Booking

If you are reading this blog, the chances are high that you have started your new coaching center and looking for effective means of promoting it. First of all congratulations on your new venture! Well, promoting your new business is no easy feat. Additionally, as educational and coaching centers have become extremely common and are available in large numbers, ensuring that your potential students notice you and show interest in your coaching center is a tricky task.

There are various mediums of promotions including television ads, internet ads, billboards, radio ads, newspaper ads and more. As you may have just started your coaching center, you may not have enough money for television ads. Internet ads may not be helpful too as you may not able to gauge the sites which your potential students or their parents visit. Billboards ads will limit your reach as well. So, what is the best way of promotion? It is simple- go the traditional way with Newspaper Advertisement Booking!

Even though newspaper advertisements have been prevalent since decades, but its popularity have not faded; it fact it has increased over time. Millions of people still flip through the various newspaper advertisement columns everyday in the morning exploring the categories they are interested in. Among these millions of people all include hundreds of your potential students or their family members. So, it definitely forms a great idea to advertise your coaching center through booking newspaper ads in the most popular newspapers in your city or state.

Why wait? Take the right advertising step to promote your coaching center. The best part is that today with the ready availability of the internet you can eliminate the tiring process of finding middlemen who can help you book newspaper ads or calling the newspaper representatives and informing them about your desire to book newspaper ads. Instead, through simply exploring online, you will come across credible newspaper ad booking agencies that offer the ideal platform for Booking Newspaper Ads Online conveniently. You can book the newspaper ads in the Education category and add interesting words that will differentiate your coaching center from the rest of the crowd.

When your newspaper ads will be published, it is sure to be noticed and within days you will be contacted by large numbers of interested students. The newspaper ads will shape up your business future and significantly enhance the image and popularity of your coaching center!

Know the difference between Classified Text Ads, Classified Display Ads and Display Ads

Booking newspaper ads can be a great step to enhance your business, promote your property, get information about your missing belonging, finding your soul mate, advertising your rental home and so on. When it comes to booking newspaper ads, you require contacting an online newspaper ad agency that can help you in conveniently booking newspaper ads in 10 minutes or less.

When you explore the types of newspaper ads which you can book, you can discover the three typical ad forms, which include classified text ads, classified display ads and display ads. If you are new to Newspaper Ad Booking, you may find these terms confusing. You may not know the difference between the three and which type of ad form to choose. To make it easy for you, we will describe the difference between classified text ads, classified display ads and display ads.

Cost Effectiveness
When it comes to cost effectiveness, classified text ads are the most cost effective one among the three. Classified display ads are little more expensive than classified text ads. Display ads are the costliest one.

Charges
In classified text ads, the costs of placing the advertisements are levied according to the number of words and characters which the advertisers use in the advertisement. When it comes to classified display ads, the costs are charged in accordance with the images and logos which advertisers place in the ad and the size of the advertisement. Finally, the in display ads, the money is charged in accordance with the enhancement which are used, the day on which the newspaper the ad has been booked, the size of the ad and the day the newspaper runs the advertisement.

Placement
Classified text ads appear on the classified ads page and the advertiser is free to ascertain its content. Classified display ads appear besides the classified text advertisements. Advertisers get the privilege to customize the size of these advertisements. Display advertisements are placed on any page which the advertiser chooses or want the ad to feature on. Typically, display advertisements appear beside the editorial content.

Now when you know the difference between the three types of newspaper advertisements, it will now be easy for you to Book Newspaper Ads Online without any confusion or ambiguity. You can select the ad form according to your budget and your advertisement requirements.

To know more about newspaper advertisements bookings, keep on reading our blogs!

Why Newspapers are Still the Preferred Choice for Advertisements?

When it comes to promoting your business and brand, you may discover various advertising mediums, including television, billboards, internet etc. But among different advertising platform, newspapers remain the number 1 choice for large numbers of businesses- whether small scale, medium scale or large scale business.

Let us consider some of the advertising platforms and how newspapers enjoy an edge over them:

Television
Even though televisions too enjoy significant reach and is popular among millions of people across India, still there is one strong negative factor- the price. Television advertisements are extremely pricey and cannot be afforded by all. If you have just started a company or your advertising budget is low, television may not be a viable marketing option. But Newspaper Classified Ad is still within your reach and you can communicate your marketing messages to your potential and current customers in your marketing budget.

Billboards
Billboards may be cost-effective and easy to print, but its reach is extremely limited. If your potential customers are located in a limited area, say a particular town or city, you can use billboards as your advertising medium. But if your potential and current customers are located in different parts of India, billboards may not be a good promotional medium. But even after decades, Newspapers Ads Online are still the best promotional medium for reaching out to your potential customers located anywhere across India way within your budget.

Internet
Internet has become extremely popular since its advent. Even marketing experts consider it an extremely viable medium to promote brands, products and services. It forms a good advertising medium if your potential customers live in big cities or even towns. But if your potential customers live in small towns and villages, you need to consider the fact that not all small town people use internet extensively. So, your internet ads may go unnoticed, thereby making all your marketing efforts fruitless. But newspaper ads will always prove their worth and help in attracting the attention of thousands of your potential customers located even in the remotest corners of India.

Now when you know why newspapers enjoy an edge over other marketing mediums, you too can effectively use it to promote your brand and get leverage over your competitors. You can book newspaper classified ad or display ad and release it at your preferred date. Soon you will discover significant increase in your brand popularity and image!

How to Choose the Right Newspaper for Ad Bookings?

Enjoying significant reach across India, newspapers form the perfect medium to advertise your brand, inform your customers about your special deals and offers, communicate how your business enjoys competitive edge and much more. Within limited amount of money, you can avail great benefits and significantly enhance your brand image and return on investment. But just choosing newspaper as your advertising medium is not enough. You need to select the right newspaper that will help you achieve your marketing goals.

Let us now discuss the ways to choose the right newspaper for Online Ad Booking.

Always remember that selecting the best newspaper that can reach out to your potential customers is crucial. You can randomly select any newspaper which first comes to your notice to promote your brand. Instead, you need to plan smartly.

• Start with determining your key advertising goals. What do you want to achieve? What do you want to communicate to your potential customers?

• Now ascertain your target readers. Decide whether your target customers are located in cities, towns, villages or all across India. For different advertising goals, the target customers may differ. For instance, Big Bazaar may launch special offers especially for their stores located in small towns.

• You need to decide on the newspaper to release your ads according to your current marketing goals. If your target customers are located in Delhi, you can choose newspaper(s) that are widely read in Delhi. Or if your target customers are located in various geographical reasons, including different states, you can give advertisements in the famous newspapers of the states which you want to target.

• If your target customers are located in small towns or cities and may be from different economical strata, you can choose to advertise in both Hindi and English newspapers to reach out to maximum numbers of your potential customers.

• If you are targeting niche customer segments or readers that are from high income background, you can choose famous English newspapers for online ad booking. Make sure to place ads in more than one newspaper as your target customers may differ in their choice of newspapers.

• Select a prominent Newspaper Ad Booking Agency to book online ads. You can check out different offers, special deals and combo packages before booking ads. If you book ads in more than one newspaper or place more than one ad, you may get the benefits of great offers and discounted rates!

Varied Benefits of Booking Newspaper Classified Ads

Newspapers have always been the perfect medium to advertise your brands, reach out to your potential customers and enhance your brand image. If you still need more convincing or wish to know more, read on.

Let us discuss some of the crucial benefits attached with booking newspaper classified ads online.

Significant Reach
You can effectively measure the reach of different newspapers from their readership and circulation numbers. Just choose a prominent ad booking center and you can book advertisements for any regional or national newspaper or even both. You can select the newspaper(s) which you discover has maximum reach in your desired area of publication. You can then place your ad and ensure reaching out to thousands of your potential customers.

Specific Target Readers
Every newspaper serves to specific reader segment. For instance, businessmen or professionals prefer reading English newspapers. So, when you know the specific target readers of different newspapers, you can easily determine where to place your ad to ensure maximum responses from your target customers.

Extremely Affordable
As compared to other advertising mediums, newspapers are highly affordable. Just think about the price which you will have to pay for television ads. If you are a small scale business or have just started your new business venture, you may not be able to shell out significant amount of money on advertising. Here, Newspaper Classified Ads Online can help you reach out to millions of your potential customers at nominal costs.

Maximum Responses
As aforementioned, you can reach out to millions of your potential customers through newspaper ads. This means that your ads will be reach by large numbers of your potential customers. Even though all of your potential customers may not be interested, still significant numbers of them may get lured and respond to your ads. Thus, you can ensure maximum responses for your newspaper ads.

High Brand Retention
When you repeatedly place newspaper ads, it will help in enhancing the retention power of your advertisements in the minds of your readers. You can time and again place newspaper classified ads online in different newspapers for your target customers. Seeing your ads on a regular basis, the retention power of your brand will increase. When the readers will see your brand ad, they will instantly recognize it. Additionally, when they plan to buy similar products or services which you offer, your brand will instantly come to their mind!