Why Newspapers are Still the Preferred Choice for Advertisements?

When it comes to promoting your business and brand, you may discover various advertising mediums, including television, billboards, internet etc. But among different advertising platform, newspapers remain the number 1 choice for large numbers of businesses- whether small scale, medium scale or large scale business.

Let us consider some of the advertising platforms and how newspapers enjoy an edge over them:

Even though televisions too enjoy significant reach and is popular among millions of people across India, still there is one strong negative factor- the price. Television advertisements are extremely pricey and cannot be afforded by all. If you have just started a company or your advertising budget is low, television may not be a viable marketing option. But Newspaper Classified Ad is still within your reach and you can communicate your marketing messages to your potential and current customers in your marketing budget.

Billboards may be cost-effective and easy to print, but its reach is extremely limited. If your potential customers are located in a limited area, say a particular town or city, you can use billboards as your advertising medium. But if your potential and current customers are located in different parts of India, billboards may not be a good promotional medium. But even after decades, Newspapers Ads Online are still the best promotional medium for reaching out to your potential customers located anywhere across India way within your budget.

Internet has become extremely popular since its advent. Even marketing experts consider it an extremely viable medium to promote brands, products and services. It forms a good advertising medium if your potential customers live in big cities or even towns. But if your potential customers live in small towns and villages, you need to consider the fact that not all small town people use internet extensively. So, your internet ads may go unnoticed, thereby making all your marketing efforts fruitless. But newspaper ads will always prove their worth and help in attracting the attention of thousands of your potential customers located even in the remotest corners of India.

Now when you know why newspapers enjoy an edge over other marketing mediums, you too can effectively use it to promote your brand and get leverage over your competitors. You can book newspaper classified ad or display ad and release it at your preferred date. Soon you will discover significant increase in your brand popularity and image!


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s