Why Book Newspaper Advertisement Instead of Television Ads?

When it comes to choosing the right platform to advertise your business or promote your brand, the job can be quite tricky. One wrong move and you can end up messing your entire marketing plan and jeopardize your business marketing goals, wasting significant amount of time and money on the go! So, instead of making any random selection or choosing a platform in haste, think smart and consider the pros and cons of different advertising mediums.

In this write-up let us consider why booking newspaper advertisements are more viable as compared to television ads.

Highly Economical
Whether you are planning to promote your new start-up company, wish to lure more students to your coaching center, want to provide information to your current and potential customers about any special business offer etc., there cannot be a more economical platform than newspapers. Even though television ads are quite popular and viewed by large numbers of people, but these ads are extremely costly. If you want to give advertisements in prime time, the costs can be sky-high. If you are a start-up company or have limited marketing budget, television ads may not be viable. As compared to television ads, newspaper ads are extremely cheap and you can even place multiple ads in same or different newspapers.

Significant Reach
Do you know why businesses are Booking Newspaper Ads Online instead of television ads? This is due to the fact that newspapers enjoy significant reach. Newspapers are read even in the remotest corners of India and the marketers who are planning to target their potential customers who reside in varied geographical areas may it the ideal advertisement platform. Comparatively, television’s reach is limited and so is its ad’s viewership. The best part with newspaper ads is that the marketers can choose to give multiple ads in different newspapers targeting different cities and towns of a state or multiple states, reaching out to maximum numbers of their potential customers and fulfilling their marketing goals!

Easy Ad Composition
Composing television ads is a complex process. You need to hire a ad production company, discuss your advertisement objectives and then request them to develop an ad accordingly. It is an expensive and time taking process. In comparison, composing newspaper ads is a piece of cake! You simply need to discover a credible newspaper ad booking agency and using their portal you can compose a newspaper ad in 10 minutes or even lesser time!


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